Conduct a review of the academic literature into the topic given below and produce a report on your findings TOPIC Using appropriate theory, and examples from industry, critically evaluate how ‘digital disruption’ is affecting how marketers develop new products and services. Marketing Briefs Conduct a review of the academic literature into the topic given below and produce a report on your findings. To pass this coursework you will need to demonstrate: ???The ability to access and research appropriate academic literature (see suggested journals below). ???Skills of analysis, compilation and structure. ???A thorough understanding of the topic chosen. ?? A well-?grounded set of conclusions and recommendations. Contents of the Report: 1. Title Page with the report title, module code, module title, your name, SID number and word count. 2. Table of Contents including appendices 3. Report Summary (less than one A4 page– this will not be included in the word count) 4. Introduction 5. Main body of the report (clear sections and sub-?sections) 6. Conclusions and Recommendations 7. List of References 8. Appendices (as appropriate)
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