Cracking Creativity- Michael Michalko
you will need to write an essay of at least 1250 words. In your essay, please employ the Dreamer, the Realist, and the Critic technique to consider the following:
A regional airline has struggled with on-time departures and arrivals. An outside consultant made a quick review of the underlying causes. She identified a very slow boarding process, maintenance problems whenever the temperature dropped below 30 degrees (which was common during four months of the year), and occasional shortages of baggage handlers to lead the plane as the three factors contributing most to the airline’s on-time performance problems.
You will need to employ the Dreamer, the Realist, and the Critic process, making full use of your creativity.
In your paper, explain how you used the technique to:
Develop at least six ideas for improvement during the Dreamer phase (not worrying about their practicality)
Assess how you could make some of them work in practice (Realist phase)
Analyze the potential problems (Critic phase)
In closing, please also rate your ideas on a scale of 1-10 for their creativity (with 10 being the most creative) and explain why.
Successful essays will apply the Dreamer, Realist, and Critic processes, addressed in course readings to new and specific creative solutions to the problems discussed above. This means that you should cite specific ideas from the course readings (MLA or APA format preferred) and that your essay should have a works cited or references page.
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