Select an organization or a company that you are familiar with. Critically evaluate how this organisation or company has used and could use the main strategic marketing tools in order to manage and develop individual products and/or product portfolios
It could be any one company or organization you are familiar or comfortable writing with. It should be a manufacturing company, with preferably physical products.
The strategic marketing tools should include Product lifecycle, Boston matrix, Ansoff matrix, and others if possible (prefer more tools then the three mentioned above) . Reference number from 10 to 15
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