Critically examine Conceptual Metaphor Theory

Clearly identify and present the problem the theoretical approach seeks to address.
Synthesise the key ideas associated with the theoretical claim(s).
Provide an overview of the evidence used to support the theory.
Evaluate the relative merits of the claims, and the evidence for them.
Present any counter-evidence (where available), and evaluate how it weakens, if at all, the claims made, in your view.
Provide your evaluation of the relative success of the account in addressing the problem being accounted for.

 

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