Describe the concept of Market segmentation and discuss in detail segmentation strategies

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please find in the upload area the assignment brief that will guide you to write my essay to follow it step by step .
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You may use diagrams, graphs or charts if you feel they add value to the essay. It is strongly recommended to use examples of goods and services from the real world of Marketing to help illustrate the theory.

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Secondary Research Level HE4 – It is expected that the Reference List will contain between five and ten sources. As a MINIMUM the Reference List should include one refereed academic journal and three academic books .

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