Audience
Big Idea
Mention all the areas we have covered in this class. In fact, you can take some of your great insights and recommendations from all your research to make an amazing digital strategy.
KPI – Metrics (timeline, expected goals, how you will measure, how we will know your campaign is a success)
Budget (be accurate, do research so you can justify the amount.)
• Tools & Tactics (social, paid, blogs, etc. what will you use to make this work) • Summary – Tell the story in detail, make it compelling
• Include photo or video and two links
• Be sure you make case for how this brand can grow through digital marketing • Be thorough and original
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