I. Differentiation – Superior service with excellent guest satisfaction and food and beverage sales. Difficult for rivals to duplicate. Creative advertising and better supplier relationship
II. Risk management
Use scholarly texts, library databases and other credible sources to find information suitable for use in this report.
This is a research paper; you must consult multiple sources beyond those generated by a single source of information. When writing, think of yourself as an analyst rather than a reporter. Your assignment has to include a minimum of 6 scholarly references.
OTS program is desigined to utilize your knowledge from all areas of your program including industry placement. The HOTS program requires you to make a series of management decisions concerning the viability and success of your hotel. To make these decisions you will need to employ strategic management theories as well as theories and gained knowledge from other areas of your degree.
Hotel information:
Assume you are the pre opening team for the Old Clare Hotel (Central Park- Sydney). You are responsible for developing your first business plan(become a 4 star business hotel). Before strategic planning can take place you need to better understand opportunities and threats from the environment you will operate in. Complete a series of analyses that will assist identify opportunities and threats.
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