Submit a report on one of the topics below. Be clear, relevant and concise and cover 4-5 typed single-spaced pages using a 12-point Times Roman font and left justification (references, appendices and diagrams extra). A good answer is closely related to the question, factually accurate, connected to relevant theory and to the implications and applications of the evidence. Key studies and recent research papers from quality journals (see journal ranking on Studyspace) should be cited. You must use published research evidence in the argument. Practitioner’s concerns are important in showing relevance but these are not evidence. Do not be superficial; if the question is wide, cover some part of the answer in reasonable depth. It is important to indicate doubts about evidence and theory. Use subheadings if necessary. References should be cited in the text e.g. (Smith, 1997), and then fully listed in alphabetic order at the end. You must always give the authorship of work that you use, otherwise it is plagiarism. Please follow Harvard Referencing for business students.
Answer one of the following:
2. Discuss whether “Word-of-mouth communication is the most powerful force for change but the least accessible”? What do we know about patterns of word-of- mouth that help us to use it? What do we need to know still?
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