| Case Study-study Literature based Project Identify from secondary sources (eg. Financial Times, The Economist, CNN.com etc) a company that interests you that is facing a particular business challenge or opportunity (pathway students should note that this challenge must be within their specialist field). From secondary data sources, build a case study of the company and evaluate the challenge or opportunity they face. From your own experience, previous taught modules, and with a review of past academic and practitioner studies in this area, identify potential solutions and evaluate the feasibility of these solutions. – choose a well-known company(except Apple, Coca Cola) – the scope of the dissertation should remain in UK market -the word limit of the proposal is 500 – follow the section instruction on additional file -this proposal should follow the marketing pathway |
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