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We are living in times of immense change. One of the essential tasks of an organization’s leadership is to lead
organizations in a way that ensures that the entire organization is committed to the change and that support mechanisms are
in place to sustain change. Research an online industry that is currently stressed by changing marketplaces and
demographics: “entertainment media outlets”.
1. Explain how “entertainment media outlets” is currently impacted by a changing marketplace.
2. How would you apply Kotter’s eights steps toward leading change within that organization?
3. Provide examples of the desired outcomes and support mechanisms you would utilize.
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Adaptive work is accomplished by finding a solution to seemingly intractable problems facing leaders; the solution is
neither technical, nor obvious. As the material illustrates, leaders must motivate organization members to face demanding
situations that arise from the organization’s own culture and values. Using the entertainment media outlet organization,
analyze an adaptive challenge facing this organization.
1. Describe the adaptive work that needs to be accomplished.
2. Analyze your approach to resolving the problem. Be certain to include questions that would arise, and what trade-offs may
be required in your analysis.
3. Describe the desired outcome.
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