1) The Dawn dishwashing liquid Saving Wildlife commercials are a classic example of cause marketing. Analyze and make a judgment of the following ad from the VIRTUE ETHICS perspective.
https://www.youtube.com/watch?v=z9qLIz1SJsk
2) In reference to infomercials, Twitchell writes, “Not only do stations get rid of excess time; they are also not liable as transmitters of deceptive ads” (p.202).
Should simply saying, “The following is a paid advertisement and does not represent the views of the station” absolve the station of responsibility for the show’s content? Defend your position.
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