Why is the subject important to your institution/country?
What is “your” position on the subject?
Take into account the others present in the press conference: whose position might you support, with whom might you disagree
Preparation
Research the background of the person
Research interests and positions of the institution/country which he/she represents
Research the current developments on the topic, actions, visits, statements made by your official
Look online for televised conferences of that person or on that subject, check the provided example for a press statement
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