The aim of this section is for you to develop your creativity and brainstorm a ‘new’ event that would fill a gap/niche/opportunity you have identified in Part A and/or B. The event creation process Briefly define the purpose of the event Vision, goals, objectives Identify the event audience Nominate key stakeholders Determine the timing of the event Explain why you have chosen this date/time – does it suit stakeholders, availability of venue, weather at the destination, etc Select the event venue Consider event needs/comfort/accessibility/cost etc Develop/create the event concept What is the event ‘product’ / ‘content’? See 5 W’s Goldblatt, (1997 cited in Allen et al, 2011; 141) See also readings: Williams & Bowdin (2007); Getz (1997, 2012, ) Revise ‘forces, trends and issues’ section in Chapter 1 (Getz & Page 2016)
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