FOOD RETAIL STRATEGY Compare at least four product categories (such as cookies, breakfast cereals, carbonated soft drinks, etc.) for two different types of food retailers (supercenters, conveniences stores, supermarkets, etc.) on the following aspects. If a manager begins to question you because of your suspicious note-taking, just explain that you are a student at MSU and if they have questions, they should contact me. • Variety • Assortment • Service • Price • Location • Promotion • Design and Display • Type of Retail Institution Use the form below to summarize your results. You should have four forms completed for this part of the project (you need to turn them in as part of the lab assignment). From the information you gather, you are to derive some conclusions about each retailer’s strategy. Provide a one-page (double-spaced, Times New Roman 12 point font) write up for each retailer (make sure to identify the retailers that you selected). Give as much detail as you can. For each retailer identify: a) the target market that you think the retailer is directing its efforts and why b) how the retailer strives to satisfy the needs of the target market c) how the retailer builds a long-term advantage over the competitors. d) Conclude with how effective you think the retail strategy is for each retailer. Form is not necessary, just two pages writes. Our Location is East Lansing, Please google the local store in East Lansing,Such as Meijer, Sams club
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