Make a Promotion Plan about this event that I have Chosen which is: “Good Life Under 18s Nightclub Tour” its held in Australia. All the objectives need to be Specific, Measurable, Achievable, Realistic and Timetable. Keep in mind that the purpose of this promotion plan is how to make this event even better. the goal is what? increasing sales? increasing attendees? how are you going to achieve that? (need to explain and describe in detail) On the Promotional Plan, You’ll need: 1. Executive Summary [The executive summary need to be a page long and must talk about the target market also. (There are 3 target markets you need to specify which are: primary (your main target market), secondary (2nd option target market) and tertiary(your third) and describe the target market as detail as possible (e.g. 25 years old woman, high income, loving the outdoor, etc.), talking about the summary of your marketing strategy, and also your total event budget need to be put into the executive summary.] 2.Table of Content 3.Event Information 4. Assessment of the Market Environment 4.1 Internal Analysis: Strengths & Weaknesses 4.2 External analysis: Threats & Opportunities 4.3 SWOT Analysis (the SWOT Table) 5. 5. Target Market {CHARACTERISTICS (DEMOGRAPHICS, PSYCHOGRAPHICS, ETC.) OF TARGET MARKET -> LINK TO BULLSEYE IN APPENDIX 5.1 Primary Target Market 5.2 Secondary Target Market 5.3 Tertiary Target Market (BE SPECIFIC, Describe the target market) (Research the environment your event operates in and the factors that can effect your event: ¯Political Factors ¯Environmental Factors ¯Social / Demographical Factors ¯Technological Factors ¯Competitive Factors -Think about promotion actions that you could employ for your event. -Think about different promotion actions towards the 3 different target markets. ) 6. Objectives 6.1 Overall Business Objective 6.2 Marketing Objectives 7. Marketing Strategies (explain in detailed how are you going to do it and etc.) 8. Action Plan 9. Marketing Budget [Research your event’s budget (e.g., what are the ticket prices, merchandise sales, sponsorship income, expenditures / operating costs etc.). Think about promotion strategies related to your promotion objective and that are appropriate for your target markets.] 10. Monitoring and Evaluation 11. Appendix (Bullseye + other supporting material) 12. References PS: In this assignment, you don’t really need to reference that much, cus it’s a promotion plan, so you can come up with all the ideas and creativity, at least it’s specific, measurable, achievable. and don’t get too crazy with the budget because we’re not the kardashian. So i’ll attach some files to give you an idea what the promotion plan have to look like. Please take a look to all the attachments I uploaded. There’s examples how to make the action plan, and the other stuff.
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