I need 1200 words identifying the marketing mix for the intended sales pitch for my Team’s product. We have chosen the 8P’s over the 4P’s (McCarthy 1960), 5P’s (Judd 1984), 6P’s and 15P’s. I will be taking charge of this review of why we have chosen the 8P’s and plenty of discussion needs to be based around why we have chosen the 8P’s with proven reading and research around it to substantiate our argument.
Im not sure if you need our product brief or not, I can probably tie it in with the product itself, its just the time consuming reading of the comparisons of the different marketing mixes that is imperative. Its a business to business product – (Management Training to a well known supermarket brand in the UK – Aldi).
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