| Assignment 2: Required Assignment 2—Health Communication Campaign PLEASE APPLY SPEAKER NOTES TO ALL SLIDES. I ALSO NEED A REFERENCE PAGE WITH 4-5 REFERENCES I HAVE ATTACHED THE EXECUTIVE SUMMARY TEMPLATE TO SHOW YOU WHAT IT SHOULD LOOK LIKE For this assignment, assume you are making a professional presentation to gain community support for your health communications campaign. Complete the following: • Compile all your module assignments for reference. • Design your health promotion campaign for your chosen public health issue. Be sure to include the following as part of the campaign: • A separate executive summary in MS Word format. Download and review the executive summary template that you will use for this assignment. • A PowerPoint presentation that includes the following: o A title page o At least one slide each for the following major sections: ? Preliminary analysis: Overall program goal ? Outcome objectives: Behavioral, social, or organizational ? Situation analysis and audience profile ? Communication objectives ? Communication strategies ? Tactical plan: Messages, channels, materials, and activities ? Evaluation plan o Notes for each slide section to provide detailed content and narrative o An attached list of examples and scholarly references Grading Criteria Assignment Components Proficient Maximum Points Design your health promotion campaign for your chosen public health issue. Campaign is professional and thorough. Campaign is likely to improve upon the public health issue addressed. 60 Include a separate executive summary in MS Word format. Executive Summary demonstrates comprehension of information and logical thinking, and has most of the correct conclusions. 80 Develop a PowerPoint presentation that includes the following: • A title page. • At least one slide each for the following major sections: o Preliminary analysis: Overall program goal o Outcome objectives: Behavioral, social, or organizational o Situation analysis and audience profile o Communication objectives o Communication strategies o Tactical plan: Messages, channels, materials, and activities o Evaluation plan • Notes for each slide section to provide detailed content and narrative. • An attached list of examples and scholarly references. Application demonstrates comprehension of information and aligns the features of the model to the organization in most instances. 88 Academic Writing Organization Write with clear organization, including introduction, thesis/main idea, transitions, and conclusion. Introduction has a clear opening, provides background information, and states the topic. The assignment (e.g., report, presentation) is organized around an arguable stated thesis or main idea. Transitions are appropriate and help the flow of ideas. Conclusion summarizes main argument and has a clear ending. Writing generally provides a consistent coherency among ideas. 16 Usage and Mechanics Write using proper grammar, spelling, usage, and mechanics to provide smooth readability. Writing follows conventions of spelling and grammar throughout. Writing skills are competent. Good command of language. Bullet points and/or sentence structures are accurate. Capitalization, punctuation, and indentation reasonably well followed. Spelling errors are very few. All errors are infrequent and do not interfere with readability or comprehension. 20 APA Elements Include proper attribution, paraphrasing, and quotations of all sources. Using APA format, accurately paraphrased, quoted, and cited throughout the presentation when appropriate or called for. Only a few minor errors present. 20 Audience and Communication Write specifically to key audience, using terminology and tone appropriate for the audience. Writing is focused. Tone is adequately formal in keeping with the audience. 16 Total: 300 |
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