1. It must have a title page with the course name – your name – and Homework #3
2. You must include the source of your information within the body of the paper and also the reference page.
3. For this homework assignment the body of the paper (content excluding the title and reference page) must be no less than 3 pages and no more than 5.
4. Please be careful of grammar, spelling, and sentence structure.
Instructions:
This homework assignments deals with marketing and advertising. Research a company that you feel EITHER markets / advertizes itself well or one that does not. Explain the marketing / advertising campaign(s) you are referring to for this paper. Explain what makes the company’s strategy effective or ineffective. Explain what you would do next if you were in charge of marketing for the company – whether you would continue in the same manner or change something. Explain why.
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