Information management and business information systems (IMBIS)

Gaining and sustaining competitive advantage is vital for any business to maintain success. Differentiation is often considered the most successful strategy to pursue to achieve this. Discuss how differentiation through knowledge management will devise and develop business strategy in your sector in the future.

i work for a UK based bingo operator called majestic bingo ltd, we have 15 clubs around the UK as well as an online presence. the assignment ask’s for this to be orientated towards my sector. an interesting technological management tool we currently have within majestic bingo clubs is the “maxim” membership computer. although this is not currently getting used to its full potential i think this would be an interesting topic to use for this assignment. currently the computer allows customers to scan their membership cards upon arrival, the computer also offers live summaries of admissions and generates reports. reports can be used for mail-out promotions or instant voucher printing. there are many more capabilities this system could use such as tracking spends and winners information (this could allow marketing efforts to be more specifically directed, for instance offering money off vouchers to the more dissatisfied customers that don’t win as often) however this is not being used in any club. i read something online a while ago about a competitor “GALA” bingo winning an award for their membership computer system an i feel Majestic have some catching up to do.
i have made many attempts at starting this assignment but each time my mind is drawing a blank. any help here is more than appreciated. understandably it may be difficult to relate this to my sector but even if a more generic approach was taken in regards to membership systems and their data capabilities then that would be more than what i currently have. more detailed assignment information will be attached. please message for any questions. thanks