THE TASK Choose a company that is not currently in a certain overseas market and critically evaluate the international marketing environment in which it could operate. The company chosen is EQUINOX GYM, opening a new gym in Barvikha Village (luxury residential area near by Moscow, RU). IMPORTANT: this task is just a part of a whole group essay so there is NO NEED of introduction, conclusion etc. It has to be only the marketing environment evaluation (Micro and Macro Environmental factors analysis using PESTLE and SWOT analysis methods etc.). The project aims to measure the ability to: – Explore the theoretical and practical aspects of International Marketing and current significant issues. – Deliver an understanding of the concepts, principles, and techniques of marketing in the international business context. – Explore the implications of an international operation when developing an effective marketing strategy. Reference Books: 1. Hollensen, S. (2010), Global Marketing: A Decision Oriented Approach, Fifth Edition, Prentice Hall 2. Ghauri Pervez and Cateora Philip (2010), International Marketing, European Edition, McGraw-Hill, London 3. Baker, Michael J. (2007), Marketing Strategy and Management, Basingstoke: Palgrave Macmillan 4. Burca, Sean De, Fletcher Richard and Brown Linden (2004), International Marketing: An SME Perspective, Harlow: Financial Times Prentice Hall 5. Doole, Isobel and Lowe Robin (2004), International Marketing Strategy: Analysis, Development and Implementation, New York: Thoms
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]