NOTE: I have been advised by one of your support team members to include 3 orders in the description as 1 order.
WORD COUNT:
1. Managing financial resources and decisions: 3000 WORDS + 1000 words for(task six.C) check page 7&8
2. Marketing Principles(MARKETING PROCESSES AND PLANNING): 2000 WORDS
3. Organisational Behavior: 2000 WORDS + 500 words
Instructions for all the three assignments:
Assignment Regulations:
-General guidelines for submission of assignment:
a)All work must be word-processed and must be of “good” standard.
b)Document margins shall not be more than 2.5cm or less than 1.5cm
c)Font size in the range of 11 to 14 points distributed to including headings and body text. Preferred typeface to be of a common standard such as Arial or Times New Roman for the main text.
d)Any computer files generated such as program code (software), graphic files that form part of the course work must be submitted either online or with the documentation.
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Assignment brief 1 for (Managing financial resources and decisions).
Scenarios: format formal business report with full headings, contents page and bibliography to support your work /findings. Appendices / references / bibliographies will not count as part of the word count.
Learning outcomes and assessment criteria:
LO1:Understand the sources Of finance available to a business.
1.1 identify the sources of finance available to a business
1.2 assess the implications of the different sources.
1.3 evaluate appropriate sources of finance for a business project.
LO2: Understand the implications of finance as a resource within a business.
2.1 analysis the costs of different sources of finance
2.2 explain the importance of financial planning
2.3 assess the information needs of different decision makers
2.4 explain the impact of finance on the financial statements
LO3: Be able to make financial decisions based on financial information
3.1 analyse budgets and make appropriate decisions
3.2 explain the calculations of unit costs and make pricing decisions using relevant information
3.3 assess the viability of a project using investment appraisal techniques.
LO4: Be able to evaluate the financial performance of a business.
4.1 discuss the main financial statements
4.2 compare appropriate formats of financial statements for different types of business
4.3 interpret financial statements using appropriate ratios and comparisons, both internal and external.
Important notes:
SEE SCENARIO one ON THE FILES ATTACHED NAMED 3 AND 4
TASKS (1.2.3.4.5.6):
ALL TASKS MUST BE ANSWERED AND COVERED FULLY.
SEE ATTACHED FILE NAMED: finance ….. 4 – 5 – 6 – 7 – 8
FOR ASSESSMENT CRITERIA SEE FILE NAMED: finance 9
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Assignment brief 2 (Marketing Principles(MARKETING PROCESSES AND PLANNING).
IMPORTANT NOTE:
ONLY PART TWO ON THE ATTACHED FILE IS REQUIRED TO BE DONE BY THE WRITER.
Learning outcomes and assessment criteria:
LO1:ON THE ATTACHED FILE YOU WILL SEE THERE IS LO1 BUT IT HAS BEEN DONE.
LO2:
2.1 Show macro and micro environmental factors which influence marketing decisions. TASK 1
2.2 Propose segmentation criteria to be used for products in different markets. TASK 1
2.3 Choose a targeting strategy for a selected product/service. TASK 1
2.4 Demonstrate how buyer behaviour affects marketing activities in different buying situations. TASK 1
2.5 Propose new positioning for a selected product/service. TASK 1
LO3:
3.1Explain how products are developed to sustain competitive advantage. TASK 2
3.2 Explain how distribution is arranged to provide customer convenience. TASK 2
3.3 Explain how prices are set to reflect and organisation’s objectives and market conditions. TASK 2
3.4 Illustrate how promotional activity is integrated to achieve marketing objectives. TASK 2
3.5 Analyse the additional elements of the extended marketing mix. TASK 2
LO4:
4.1 Plan marketing mixes for two different segments in consumer markets. TASK 3
4.2 Illustrate the differences in marketing products and services to business rather than consumers. TASK 3
4.3 Show how and why international marketing differs from domestic marketing. TASK 3
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Assignment title ‘The Marketing Plan’ :
LO2 Be able to use the concepts of segmentation, targeting and positioning
LO3 Understand the individual elements of the extended marketing mix
LO4 Be able to use the marketing mix in different contexts.
Scenario: ‘Your Marketing Plan’:
You represent a Marketing Consultancy business who is attempting to secure a new contract from a robotics business called Anki who are on the verge of launching internationally a new category of computer and robotic racing game called ‘Anki Drive’.
(Refer to the accompanying video presentation from the CEO of Anki as demonstrated by your tutor).
This game is the company’s first product to be launched, and, as robotics and software engineers, the managers in this business require specialist advice in how best to launch and market their new product.
As part of your pitch for this piece of consultancy work you have compiled a comprehensive marketing plan to present to Anki, which states the scope of how you intend to successfully launch this product, and become the company’s chosen marketing consultancy partners for future projects.
Using the information in the above scenario complete ALL four tasks given below to achieve the grading criteria identified alongside the tasks and subtasks.
Present all of the tasks listed in the format of a Marketing Plan using appropriate headers and sub-headers to identify your work. (You may also use the task numbers listed as your ‘table of contents’ and within your headers if you wish).
TASKS:
Task One – Marketing Analysis and Strategy:
1.1a Identify the Macro environmental Factors using a PESTLE analysis which may influence the successful launch of Anki Drive PASS 2.1
1.1b. Identify the Micro environmental Factors using a SWOT analysis on the capability of Anki (the company) which may influence the successful launch of Anki Drive PASS 2.1
1.2 Identify and analyse the most appropriate marketing objectives and strategies – using an appropriate model – that you may use to ensure the best strategy if Anki is to be successful MERIT M1
1.3 Describe the segmentation criteria that you propose to promote the Anki Drive product in different Markets PASS 2.2
1.4 Based on the above information suggest a Targeting strategy for Anki Drive in the UK PASS 2.3
1.5 Demonstrate how buyer behaviour affects the marketing activities in Anki Drive’s chosen market PASS 2.4
1.6 Propose a positioning strategy for Anki Drive that will allow the business to maximise opportunity and achieve competitive advantage. PASS 2.5
Task Two – The Marketing Programme and Implementation:
2.1 Identify and explain the importance of a balanced Marketing Mix for achieving Marketing success in particular to how products or services are developed by Anki to create competitive advantage PASS 3.1
2.2 Explain and justify the main features of an effective distribution strategy for the Anki Drive product keeping in mind customer convenience PASS 3.2
2.3 Formulate and explain a pricing strategy keeping in mind the chosen position and target market PASS 3.3
2.4 Illustrate how an effective promotional campaign will be planned for Anki Drive to achieve your Marketing objectives PASS 3.4
2.5 Design an Advertising Campaign that will spread awareness of Anki Drive in your identified target audience and justify the plan in terms of costs and effectiveness MERIT M2
2.6 Compile a detailed plan for the proposed advertising campaign and justify how it will be implemented, ensuring that planning techniques are used. DISTINCTION D2
2.7 Analyse the elements of the extended marketing mix that might be considered for the Marketing success in your plan for Anki Drive PASS 3.5
2.8 Prepare an Executive Summary of your plan to the CEO of Anki (and your MD) outlining the marketing plans objectives and strategies for the new product concept ‘Anki Drive’. MERIT M3
Task Three – Different Contexts and Opportunities:
3.1 Propose a new product concept, building on the strengths of the Anki business, in order to attract and acquire customers from a different market segment to that identified for ‘Anki Drive’ PASS 4.1
3.2 Illustrate differences in marketing ‘Anki Drive’ to businesses (such as potential distributors) rather than individual consumers PASS 4.2
3.3 Show how and why international marketing to clients across the globe may differ from domestic marketing in the UK PASS 4.3
3.4 Demonstrate how an effective Strategic Plan for the new product can involve expansion with market leaders like Google or Face Book or other social Media companies and justify this DISTINCTION D3.
Task Four – Critical Analysis:
4.1 You are to Critically Evaluate the Marketing plan you have proposed for Anki Drive and consider any shortfalls – if any – and justify how it will help Anki to achieve its marketing objectives. DISTINCTION D1.
Evidence checklist AND Summary of evidence required by student:
LO2 & M1 The Marketing Analysis and Strategy section(s) of the Marketing Plan has been completed fully and accurately (sub sections 1.1a – 1.6)
LO3, M2, M3 & D2 The Marketing Programme and Implementation section(s) of the Marketing Plan has been completed fully and accurately (sub sections 2.1 – 2.8)
LO4 & D3 The Different Contexts and Opportunities section of the Marketing Plan has been completed fully and accurately (sub sections 3.1 – 3.4)
D1 The Critical Analysis section has been added to the Marketing Plan.
End notes.
see attached file for more details.
attached file name: Marketing plan.
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Assignment brief 3 (Organisational Behavior).
IMPORTANT NOTE:
firstly: please read all the attached files of O.B 01-02-03
to understand what is required.
In the assignment, we have done in the class TASK ONE ( all part one) as a teamwork, we have created a profile of a manager whose organisation is undergoing change.
see attached files named: teamwork 1-2-3-4.
assignment title:
LO3 understand ways using motivational theories in organisations.
LO4 understand mechanisms for developing effective teamwork in organisations.
Required:
1. Task one ( part two)\ ARTICLE: 500 words.
check LO3-3.3 ( evaluate the usefulness of a motivation theory for managers).
and see attached file O.B file 02 ( *part two – at the bottom of the picture) and file 03 ( evidence checklist LO3 Task 1 part 1 and summary of evidence number 2 and the bottom of the picture).
2. Task two ( LO4 )\ ARTICLE: 2000 WORDS.
see attached file named: O.B 03
and the file named: teamwork 1-2-3-4
note: please write the 500 words and 2000 words separately.
End of notes.
please see the attached files named: O.B and teamwork .
for references please do 25 each or more for the 4000 and 2000
and 8 for 500 words .
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