| I will be posting links to articles from the popular press, consulting reports and academic articles about different marketing channels related concepts or events. I would like you to read those articles. I will provide you with a quote associated with each article. The quote reflects issues that I would like you to focus on as you read the article. Some of you will be assigned to write about the article. You will be asked to respond to the quote. There is a 400 word limit to the article summary. When you write the summary, I would like you to submit it directly to me and also post it on your group’s discussion thread. The book you are you use to argue it is the book you are to use is Marketing Channels: Author: Anne T Coughlan, Erin Anderson, Louis W Stern, Adel I. El-Ansary. Seventh Edition. Prentice Hall, NJ MAKE SURE YOUR CITE here is a link to the article https://www.nytimes.com/2011/10/17/technology/amazon-rewrites-the-rules-of-book-publishing.html?_r=2&pagewanted=all |
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