We have a task of developing a product. The product I chose is a Smart bottle which has features like it tells how much water to drink, body requirements and so on. It is attractive and is a new product with smart lid which measures the requirements. Based on intermediate and long-term objectives, evaluate and provide appropriate recommendations for the following marketing mix elements: Product/service Just have to work on the product. Some more info Smart Water Bottle market is also known as interactive water bottle. The primary objective of the smart water bottle is to update on the water level in the user body. The smart water bottle collects various information such as height, weight, age, temperature etc. and track the time and water intake, with the help of information collected the bottle will update the user to drink water before the body gets dehydrated. It interact with users either with the help of integrated display monitor attached with water bottles or with the smart phone connected through Bluetooth Examples of similar products Key competitors covered are BluFit, HydraCoach. So just need to do 1 element of marketing mix that is Product. 90% focus on product and 10% on service like phone connectivity Features like after sales service and stuff also to be included
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