Write a 2000 word report which presents the proposed market research to be undertaken for the individual business start-up idea, running as a sole trader. The report must include a critical evaluation of the methods and approaches chosen for the market research and why it is important to undertake market research before setting up the business. You have include questionnaires in your report.
The following should be covered:
1 presentation of report
• All relevant sections clearly used and in a logical order
• Formatted appropriately using headings and subheadings
• Used appropriate academic language and key terms
• Appropriate use of the Harvard Referencing System
2 Content of the report:
• Is there a clear, well structured introduction to the report?
• Incorporated only relevant information to the chosen topic
• Has the student written in paragraphs that have a purpose and link with previous information
3 Critical analysis and academic supporting evidence
• Has critical analysis been used throughout the report?
• Has a suitable range of appropriate supporting academic evidence been used and engaged with?
4 Summary and Recommendations
• Has a clear summary of the information and findings been presented?
• Have recommendations been provided
• Has a brief rationale for the recommendations been provided
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