The beginning of the semester you were given a student profile sheet, which directed you complete a question set. Have you thought of starting your own business? If so, what service or product would you offer and why is one of the student-profile questions, which most of you completely answered. This paper request requires you expand on your profile answer toward writing an effective marketing plan starting your own business. Your paper can either be a product or service offering. Your paper will include the following: Business Mission Statement, Situation or SWOT Analysis, Objectives (at least three objectives), Marketing Strategy explaining the marketing mix. Page twenty through page 27 highlights the marketing plan format, which you will include. Remember the marketing plan is your action plan. Building a solid foundation completely understanding marketing along with developing entrepreneurship ideas is my reason assigning this assessment. Furthermore, as you have learned, studying marketing is the most important business administration discipline. All students should have more than a general idea not only what a marketing plan entails, but also write a marketing plan. We have learned from our readings, lecture, quizzes, class discussion articles and case studies analysis the importance marketing offers society.
GRADING CRITERIA
Your paper will be graded on the following:
How well you develop you mission statement (very specific)
How well you develop your SWOT analysis (all four components)
How well you develop your objectives (three measurable objectives)
How well you develop your target marketing strategy
How well you develop your marketing mix (all components)
How well you organized your paper
If any, properly cited research APA style
Ensure your paper does not raise any additional questions, which the marketing plan shall address.
Paper must be well written, which shall not include pronoun usage without antecedents along with complete sentences-subject, verb and compliment.
Paper must be hand delivered either before May 5th or on May 5th-no exceptions after May 5th. Late papers will not be accepted, which depends on your overall situation.
Your paper length shall be at least two pages.
The paper is 15% toward your final grade points calculation. This paper might require you further research a marketing plan concepts, which will better provide you a better understanding toward developing your paper content. Good luck! Please contact me with any questions/concerns. Thank you.
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