Your task
For a brand of your choice but not Coca-Cola, Nissan Leaf, Red Bull or any coffee shops you are to give a ten minute presentation describing
• The customer needs the product/service meets
• How it is differentiated from its competitors
• The market segments it targets
• How it is positioned in that market
• The main factors in the environment that are likely to impact on the brand.
• Outline how they might alter their marketing mix to cope with the factors discussed above
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