The Internet provides a wonderful opportunity for doing marketing research and learning about various consumer markets. You are to prepare a report on the size, location, purchasing power, and market potential for the 3 largest minority target markets in the country?Hispanic Americans, African Americans, and Asian Americans. I would recommend you use the resources available online through the Stafford Library. This gives you access to a wide variety of sources for the paper.
Not all information on each market will come from just one source. You may need to access more than one resource for each market in for the assignment. All of the information below needs to be included in each report. Be sure to cite all information that is not common knowledge and provide a bibliography at the end of the paper. The assignment should be in outline form for the Description of the Market(first part) then paragraph form for the summarization and evaluation of the overall business potential for each minority market.
(66 pts from the following):
-Total numbers in the U.S.
-Percent of the total U. S. population
-Rate of growth
-Average household size
-Average age
-% with college degrees
-Average or median income levels
-Geographic location(s) such as metro, states, etc.
-Brands that have higher than average purchase for each group
-Identify specific products which have above average usage for each group
-Best media to use to target each group
(15 pts from the following):
In a minimum of 2, but no more than 4 paragraphs, evaluate and summarize the overall business potential of ?each? minority market for a national marketer (P&G, Ford, etc.) This means 2 ? 4 paragraphs on each of the three minority markets.
(10 pts from the following):
Appropriate use of citations 5 pts
Bibliography 5 pts
Total of 91 points
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