Marketing Strategy: Marketing Strategy class; specifically, identify a company, its challenges and how they’re dealing with their business issues from a strategy standpoint

Select two business-related articles from business publications (Wall Street Journal, et. al.) dated between 6/29/15-7/6/15. These articles must be related to some aspects of the Marketing Strategy class; specifically, identify a company, its challenges and how they’re dealing with their business issues from a strategy standpoint. Specific assignment details are below.

Show your name and provide a citation including the title, page number, and date of the publication at the beginning of each article.

Provide a short synopsis of each article you have selected to critique. Show specifically how each article you have selected relates to the concept(s) or topic(s) covered in our course (Marketing Strategy). These concepts must be explicitly identified. Provide your own analysis or evaluation of the situation described in each article. Your ability to analyze, synthesize and evaluate the information presented in the articles reflects directly the quality of your critiques.

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