Go to the website of an organization in which you are interested, but which poses no conflict of interest for you. This can be almost any political, religious, corporate, nonprofit, athletic, professional or other organization that posts news releases for the public. Look for a tab called “news releases,” “press releases,” “media communication” or whatever news releases are archived. Find a news release issued within the last two weeks. Do not choose a release that has only announcements, briefs, tables or graphics. Choose a release that consists of at least one page of prose. Send me the news release you will use, because I need to print and bring it to my class, thanks!!! Write one page, typed, single space evaluation of the news release based on these checklist ( which are based on the discussion on Chapter 20, I also post a file to you of the Chapter 20 ).
This is just the part one of the assignment, I will request you for the part two later. In part two, you need to phone or e-mail one of the contact persons named on the news release and interview the person about why he or she wrote the news release the way it was done, seeking elaboration with information from Chapter 20, e.g., audience, structure, newsworthiness. Ask whether there was any evaluation- formal or informal- of the impact of the release. However, you just need to give the part one to me before the deadline right now, then I will make a new request for part two with you:)
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