• H1: A good online reputation will translate into trust in the brand.
• H2 is: Brand trust will translate into online purchase satisfaction.
• H3: A good online reputation will translate into increased online market value.
• H4: Online market value has a direct correlation with market loyalty.
• H5: Online market loyalty has a correlation with online purchase satisfaction.
• H6: Brand trust will translate into online market loyalty.
• H7: Online market value has a correlation with online purchase satisfaction.
• H8: Online reputation has a correlation with online purchase satisfaction.
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