Communication Consider how customers will want to contact Airbnb – phone, email, etc. In addition, acomprehensive FAQ section will answer many possible customer queries and avoid the need for them to contact the company. What is available on Airbnb’s website? Are product reviews available? Customer retention: What makes users come back? SEO Note any comments you have on search engine optimization. Where does Airbnb rank? Explain what Airbnb could do to rank better. Try different keywords and compare the rankings. Technology Online businesses have to ensure that the site displays properly in different browsers. How does Airbnb score in terms of technology use? Have they adopted any new technologies and if so what and how? Based on this requirement write a report paper, I do not need introduction and conclusion and better to use academic references.
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