Prepare a written research report that builds on your first assessment (see order #81482409) – using the same criterial mentioned above.
It examines an entry strategy and operational structure for your planned move into another country. This assessment must not exceed 3500 words.
At a minimum, you will need to discuss: – your chosen entry mode – and why it was chosen over others – why you expect this venture to be successful – the “S” and “W” of your SWOT – the operational strategy and corporate objective – the intended organisational design – including the scope for expansion – capital commitments and considerations (analytical discussion only – no numerical data is needed) – discussion regarding staffing policy
A few things to note:
? This is NOT a marketing report ! – rather, this report examines an entry strategy
? Research widely, using credible sources – these MUST be referenced
? Do not directly use cut/paste from your sources – even if it is referenced. You WILL be marked down! Rewrite/reinterpret in your own words.
? DO NOT RECYCLE TEXT FROM ASSIGNMENT #1. You can discuss concepts raised but you MUST present this as new text and extension of earlier ideas – not just a repeat.
? Use report format – professionally presented. Do not exceed the word limit.
Note: The following companies/company-types are not permitted as subject material for this assessment:
– Multinational fast food companies (ie McDonalds, KFC, Hungry Jacks, etc)
– Multinational beverage companies (ie. Coca-Cola, Pepsi, Starbucks, etc)
– Multinational sporting apparel companies (ie. Nike, Adidas, etc)
– Multinational personal electronic companies (ie Apple, Nokia, Samsung, etc)
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