For Units 1–3, you will be choosing a company’s product or service to analyze. Please use the same company for each of these Discussions. THE COMPANY I WOULD LIKE TO ANALYZE IS COCO COLA COMPANY; I HAVE A SERIOUS LOVE FOR THEIR SPRITE PRODUCT. IT’S UNDENIABLY THE BEST REFRESHMENT EVER MADE. Discussion 1 Consider focus, divergence, and a compelling tagline (pp. 39–41 Blue Ocean Strategy) and Figure 1–3 (p. 7 Strategy: A View from the Top). Choose a well-known company and one of its products or services and analyze how well you believe they have employed these three concepts in the strategy for the product or service (You will be discussing this same company in Units 1–5, so choose wisely.). For example, if you believe they have focused adequately, explain why. If you believe they lack adequate focus, recommend changes that you believe will improve the strategy, and explain why. Avoid “company speak” as you develop your response to this question. Your task is to analyze what the company has developed and why, as well as to critically analyze the effectiveness of this part of their strategy. Please include outside sources in your text that are not limited to the company’s website. Discussion 2 Return to the company and the product/service you analyzed and critiqued in the Unit 1 Discussion. Use both the balanced scorecard approach (pages 29–31, Strategy: A View From the Top) and the ERRC approach (eliminate, raise, reduce, and create, pages 35-37, Blue Ocean Strategy) to critique their strategy. As in Unit 1, identify which of the items in each approach are present and adequate or are missing or, in your judgment, inadequate. In the case of missing or inadequate elements, recommend changes to the strategy that will correct them. Explain the rationale behind your evaluations. This Discussion is not meant to simply reiterate what is on the company website. You will be graded on strategies you think need to be considered and that the company is not already doing. Be creative. Act as a consultant and make suggestions the company might consider implementing. Discussion 3 In this unit’s Assignment, you will be exploring your Meyers-Briggs Typology and determining your ethics approach associated with it. If you have not already done so, please determine your typology (MBTI) and talk about it here in terms of whether or not you think it clearly describes your character. How do you feel your typology will fit into your personal strategic plan that you completed over the last two units. Use https://www.humanmetrics.com/cgi-win/JTypes1.htm to take the short MBTI test. PLEASE NOTE THAT EACH DISCUSSION QUESTION MUST HAVE ITS OWN REFERENCES DIRECTLY BELOW THE ADDRESSING OF THE QUESTION.
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