This is not an assignment on psychology, so ensure you study marketing journals.
Journals you should consider when choosing articles for your review include
– Journal of Consumer Behaviour
– Psychology & Marketing
– Journal of Consumer Research
– Journal of Marketing
– Journal of Advertising
– Journal of Advertising Research
You do not have to read all of these journals. This is just a list to show you where you might find relevant articles. You can use other marketing journals also but make sure it is a consumer behaviour approach. You are looking at what we know about how a consumer learns information.
Description: Students will conduct a literature review of consumer behaviour theories from the course. This review may involve showing a topic has developed in the literature and outlining its relevance to marketing practitioners.
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