Review the major campaign goals (strategic goals as well as metrics: CTR, CPC, Impressions, etc.) set prior to the project and discuss your general strategies for approaching each goal. Custom Essay

Review the major campaign goals (strategic goals as well as metrics: CTR, CPC, Impressions, etc.) set prior to the project and discuss your general strategies for approaching each goal. Operational Details (campaign dates, money spent, ad groups used): Review the basic schedule and cost structure you followed, your methods for monitoring the account, etc

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