The lecturer feedback .. Grade: 48.00 / 100.00 Your journals are just skimming the surface of the theory and there is not sufficient depth. You are linking concepts to examples and that shows practical illustration. What about the specific theory we covered e.g. RATER, SERVQUAL, 3 STAGE MODEL, ? How to improve? You need to explore the concepts in more detail. If you follow my guidance and feedback your grade will improve. Some external reading, link to other subjects and also reflect on your personal progress, how is your learning or thoughts changing? Please refer to the marking scheme. Take on board the feedback and you are set to gain a lot of marks. ORDER DESCRIPTION Firing the Customer Click https://hbr.org/2011/08/its-time-to-fire-some-of-your/ link to open resource. Focus on the 1% Click https://www.forbes.com/sites/onmarketing/2013/05/08/building-loyalty-the-lady-gaga-way-focus-on-1-of-your-customers/#d838c56791d2 link to open resource. 5 Customers You Should Fire Click https://www.inc.com/steve-cody/5-customers-you-should-fire.html link to open resource. Please i will like you to follow the feedback the lecture gave and please explain more in detail when you doing the reflection journal . the above link and some articles we looked in class,you can read them and see if you can use them in the reflection i have also attached the lectured we did in class on the GAP 1 model , the SERQUAL please read them well and try relate them to the journal . please talk about the the theory in the gap 1 topic Read the links and watch the video on the lecture note and try relate them when doing the reflection journal -Read the article to back your point -relate it to real word and your own experience -link your finding to the topic -read the reflection page on how to write the reflection journal well and follow the same sample to get more marks .they are on the previous file i sent you -you can link other subject to your journal and relate it back to the topic -independent reading please i will like to improve my makes and i will appreciate if you follow the feedback of the lecturer .
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