1. Address the pluses and minuses of each of the various business forms that Betty might adopt and recommend one, giving clear reasons for your recommendation.
2. Address whom Betty should include in her business, why, and in what role(s). If she elects not to take in any interested party, what should she tell them is the reason or reasons, if anything?
3. Address the pluses and minuses of Betty opening her business as a franchise rather than creating her own coffeehouse location and brand.
4. Do a corporate name search at: http://www.secretary.state.nc.us/corporations/CSearch.aspx to determine if the name she is considering is available for use in the State of North Carolina.
5. Assess whether the name that she is considering is a good name choice for trademarking purposes and any other legitimate business reasons.
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