Strategic Environmental Sustainability

 Choice IKEA Company to critically discuss the role of sustainability in marketing.
1. Please use practical business cases and data from the IKEA company
2. You may draw upon a range of literature about sustainability
3. You are advised to include a short contextual section referring to relevant academic literature.
4. Please use Harvard referencing system
5. You discussion should be critical, reflecting your own thinking of the role of sustainability in marketing.
6. A good essay should be well presented and structured.

Suggested individual assignment structure
– Company/industrial background
IKEA Background
Context structure
– Sustainability theoretical basis
– Critical analysis of the company’s sustainability performance
Environment sustainability
Economic sustainability
Social sustainability
– Implications for future marketing strategies
– Conclusions

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