Critically discuss ‘blue ocean strategy’ in relation to other forms of strategy development (350 words). 3. Evaluate the strategy report and its development by your group. This task has two essential components. a. You must discuss the usefulness of the strategy approach recommended for Trung Nguyen (325 words). b. You must discuss the process of preparing your group’s strategy report for Trung Nguyen (325 words). You will need to refer specifically to your group’s strategy report in order to answer both parts (a) and (b). Your group’s strategy report must be included as an appendix to your assignment. Learning Aims The purpose of the assignment is to help the student to: • Understand key concepts, ideas and debates in the field of strategic management. • Develop the ability to discuss and critique them through the use of real world examples. Approaching the questions You are reminded that whilst some questions may very evidently refer to a particular unit they are all designed to span issues across the entire module. A full answer to the questions will require reflection on the issues that you have encountered throughout the module. It is important to bear in mind that the content of your answer will depend on Page 1 of 4
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