The following questions must be applied to this case study:
1. what are the main issues facing the organization? What are the options available to the organization?
2. What is your recommendation? Provide a justification for your choice.
3. What can we learn from the case as it relates to marketing (i.e. beyond the company or marketing decision being considered)?
4. What can we learn from the case as it relates to the integration of a Christian ethical world view in strategic marketing decision making?
5. What are the key takeaways? (this is the most important point and one you want to emphasize in your paper)?
Begin by giving a brief background on the company and the situation it faces. Additional material and sources may be used.
The point of the assignment is to get you focused on:
1. the key marketing issues facing the company
2. how it should proceed given the circumstances
3. Identifying the key marketing take-aways that transcend this particular case’s circumstances
Warning: Asummary of the case study and issues will not receive a satisfactory grade on this assignment. Your analysis, recommendation and marketing insight are what you should focus on.
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