Summary about Starbucks

Please write a short summary about Starbucks. what the brand is
1. Rough introduction about Starbucks(50 words is fine)
2. Market positioning about Starbucks
3. Market strategy about Starbucks
4. Discuses the relationship between me and Starbucks( e.g. insider such as employee or outsider and hence only able to access publicly available information) and why i choose choose this brand.

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