The ability to describe and/or assess a coherent PR campaign, backed by facts and concepts learnt in class.

Choose one of the following topics for your paper. 1- The exploitation of superstition (Read pdf here: http://www.rand.org/content/dam/rand/pubs/research_memoranda/2008/RM365.pdf 2- Poetry of Propaganda (Listen here: http://www.thisamericanlife.org/radio-archives/episode/575/poetry-of-propaganda?act=1#play In all cases (regardless of which option you chose): Assess whether the PR approach was successful (or could have been successful) by selecting three frameworks learnt in class. Ex: Co-Orientation Model, Threat Appraisal Model Justify why these frameworks are appropriate Provide specific evidence in support of arguments

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