Individual Student Assignment The instructor will explain in week 2 how students can choose a firm. For the chosen firm, each student will write an assignment that encompasses three parts: 1) Concept statement (5%); 2) Competitive analysis grid (4%) and 3) Market/industry analysis (4%). The concept statement provides details on a new product or service that the chosen firm has not yet introduced. The competitive analysis grid defines important characteristics of the new product/ service and compares them across competitors. The market/ industry analysis requires the completion of the market/industry worksheet for the chosen firm. The worksheet can be found at the Moodle site of the course (see week 3). Individual Student Assignment: 13% Go on this website: https://www.inc.com/inc5000/list/2015/ Choose a company from 1600-1699 Due Date: Feb. 9th It doesn’t have to work
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