Give a brief introduction of John Lewis (department store), about 150 words. Use the ABC customer segmentation model to analyse the users of JL’s website, about 750 words. Evaluate JL’s website (such as website layout and design, ranking in search engine results page, landing page, product selection page, and analyse the results of Skyfu, an online marketing software analysis), about 750 words. Give recommendation of areas that need to be improved, about 275 words.
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