Word count: 1,500 “The more we learn about culture, the greater our understanding of the future of global consumerism in fashion” Plan: 1) understanding cultural norms, expectations and patterns can help us predict which trends are likely to resurface as well as the length of time particular trends will maintain appeal. knowledge of this information, based on particular contexts, allow us to maximise sales and reintroduce items onto the market. 2) Give examples of how most brands around the world customise their brand to target a specific audience to suit a culture. For example, brands may make a smaller line of clothing targeted towards Asian countries or how Christian Louboutin makes boots that are wider for those with bigger calfs targeted towards the Asian market.
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