Course Project Objectives To prepare a Business Plan for a new or purchased business that can be used as both an internal operating guideline, and as an external document to interest potential investors or lenders. Guidelines Use the format outlined in Table 1.1 of the text Milestones Each weekly homework assignment builds a section of the final plan. A draft of the plan to date is a graded assignment due by the end of Week 4 that includes the following elements: (1) Company description and product/service offered; (2) Industry analysis; (3) Market analysis; and (4) Marketing Plan. The complete Business Plan is due by the end of Week 7. A 15 minute Power Point presentation and script is due by Thursday (short week) of Week 8 (graded). Grading Rubrics Draft of Plan to Date- Due Week 4 Category Points % Description Feasibility Analysis 30 20 Completed template from text Documentation & Formatting 8 5 Citations in APA format Organization & Cohesiveness 15 10 Text flows logically so that paper can stand on its own Editing 7 5 Correct grammar and spelling Content 90 60 Company and product/service descriptions(10 pts); industry analysis including trends and competitive style (20 pts); market analysis(20 pts); target market identified; share of market to be captured, and sales growth forecast(20 pts); marketing and sales plan including promotion and positioning the business in the marketplace (20 pts) Total 150 100 A quality paper will meet or exceed all of the above requirements. Final Plan -Due Week 7 Category Points % Description Executive Summary 100 40 1-2 page description of the business opportunity, that can stand on its own for a hurried reader Documentation & Formatting 20 8 All citations in APA format, correct font and margins, 20-25 pages plus appendices Organization & Cohesiveness 20 8 Follows the suggested outline in Figure 1.1 of the text, and the entire text flows logically Editing 10 4 Correct grammar and spelling Content 100 40 Professional quality content with assumptions documented and the following key areas covered: industry analysis(10 pts); target market identified(10 pts); marketing and sales plan including a growth forecast(10 pts); management resources identified; operating plan(30 pts); cash flow forecast based upon documented operating assumptions(30 pts); exit strategy(10 pts). Total 250 100 A quality paper will meet or exceed all of the above requirements. Power Point Slides and Script Category Points % Description Slide Content 60 40 10 slides maximum, highlighting the key areas of the plan Slide Format 15 10 Slides should not be detailed text; should be succinct Script Content 75 50 Script is a 15 minute sales pitch to potential investors and lenders. It should amplify the points on the slides, and end with the funds requested. Total 150 100 A quality paper will meet or exceed all of the above requirements. Best Practices The following are the best practices in preparing this paper. Cover Page Include who you prepared the paper for, who prepared, and date. Table of Content List the main ideas and section of you paper and the pages in which they are located. Work Cited Use the APA citation format. Font and Margins Times Roman 11 pt, one inch margins all around, single spaced. Feedback on Weekly Assignments Instructor feedback on all assignments should be addressed in the ensuing assignment.
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