•As new product developers for a special interest Independent Tour operator, you are required to develop a new product aimed at a specific market
segment. The key aim of this is to encourage you to take a tourism industry based approach to designing holiday products that can be promoted and
sold to the UK market.
•You are required to produce a 15 minute presentation to pitch your ideas to the Manager of the Product Development Department for a short breaktour, approximately 3 days in length, from the UK to Barcelona and Catalonia, targeted at this market segment:
o Gastronomy/food & wine enthusiasts
•To support the presentation you should produce briefing notes (1500 words max) and this should include
o Market analysis on the characteristics and viability of the chosen market segment
o Suggested daily itineraries including specific venues, accommodation, attractions and the activities involved
o An attempt at costing the elements of the tour and a projected price of the tour
o Ideas on how to market the tour
o Any potential environmental and social impacts that might be caused by the tour and consideration made for them.Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
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