This introduction should look at internal reference prices and the degree to which they can be influenced with marketing exposure of fake/inflated/discounted prices. 4 aspects need addressing as part of this, namely consumer characteristics, past experience, environment and product moderators and the purchase situation. See Mazumdar et al, 2005 for a model. You will also need to discuss these aspects in relation to the three pricing strategies being compared. These are drip pricing, buy one get one free and value based pricing. I have written a lit review of sorts with all this information in which I am happy to send you, you will need to then essentially rewrite this into a three page easy to follow and story type of introduction. PLEASE NOTE: I have included the aims but these are for your reference only. Do not include this in your write up.
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