Using publicly available resources and other references compare and critically analyse the UK marketing strategies of ONE of the following pairs of companies: Caffe Nero and Costa Coffee

I would prefer mostly the use of academic sources such as JSTOR and google scholar along with a book of business studies 4th by dave hall. However you can use any other valuable resources related to the topic. Also you will need to use the latest annual report for both costa coffee and cafe nero and their website and compare both companies. i will upload additional files that has a basic outline of the essay. I would like an introduction two body paragraphs and in one paragraph discussing one of the possible aspects that are listed in the paper i will upload and compare the 2 companies and the same goes for the 2nd body paragraph however with a different aspect and compare as well and lastly a conclusion.\

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