1) What are the key performance indicators (KPIs) that Air France should look for when investing in search engine optimisation (SEM)? 2) Analyse the data provided in the excel sheet and then provide a recommendation on the optimal strategy to pursue with each publisher. What are the expected KPIs impact if these strategies are implemented? 3) What changes will Air France need to make in order to enact these optimal strategies? Please note: Each team will randomly present their answer to one of the questions. [Style notes: point form is ok, long sentences will make the slide cluttered and less impactful, use visual aids (graphs, figures, SmartArt) where appropriate]
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]